July 6, 2025
In
Adventure Sports, Cold, Endurance Sports, Environment, Heat, Performance, Physiology, Psychology, Recovery, Training
The Cold Therapy Controversy: When Ice Baths Backfire!
Social media is flooded with athletes plunging into ice baths, preaching the gospel of cold therapy. Elite performers swear by their daily cold plunges, and weekend warriors are installing chest freezers in their garages. But here's the plot twist that's shaking up the sports science
